Saturday, January 22, 2011

Where does all the money go?


By Tom Grant
PhD student, Center for ETHICS*

NCAA President Mark Emmert says only 14 of the more than 1,100 NCAA schools made money on athletics last year, according to ESPN. So despite the NCAA's new $10.6 billion deal with CBS for the men's basketball tournament, the NCAA can't afford to sucn such things as an "Ultimate Frisbee" championship.

So where does all the money go? Emmert says the NCAA will make $700 million from its new contract and 96 percent of that will go to member athletic departments in support of athletes.

Or perhaps in support of giant salaries for coaches. Only 14 schools make money on athletics, but 70 are willing to pay more than $1 million in salary and bonuses to their football coaches, according to USA Today.

If you look at the 110 football programs in the USA Today report, the total salary and bonuses for coaches adds up to almost $200 million. And don't forget the 25 NCAA basketball coaches who make more than $1 million annually.

If you wonder why colleges aren't making money on athletics, it isn't because they've thrown it away on Ultimate Frisbee.

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